Monetization Funnel
From landing and activation to Paywall and payment success.
Consumer App / Web Revenue Growth Consultant
Erwin Zheng Lv
Tsinghua SEM | IAP Monetization Consultant
I mainly help consumer App and software product teams solve problems around revenue growth, subscription conversion, IAP monetization, and data-based diagnosis and revenue feedback.
I have long focused on consumer product monetization growth. I led subscription revenue for a leading global AI education product from $4M to over $10M, while significantly improving paid conversion, subscription cancellation rate, and LTV. I currently provide App / Web monetization consulting.
REVENUE
GROWTH
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✦
GROWTH
Scope
Revenue growth, subscription monetization, experiment payback, and data infrastructure as one complete system
It is not about changing one page. It is about seeing value perception, pay triggers, pricing, trial, renewal, and ROI on the same map.
Subscription Growth
Trial-to-paid, renewal, cancellation, and win-back.
Paywall
Layout, copy, benefits, and trigger timing.
A/B Testing
Hypotheses, traffic split, guardrails, and revenue payback.
Data Infrastructure
Tracking, dashboards, user tags, and channel ROI.
Case Study
My strongest experience comes from Solvely
AI education App for the US market
Solvely's core use case is photo-based homework solving and AI study assistance. Public materials show meaningful user scale and clear IAP / subscription monetization.
- Owned onboarding monetization, Paywall optimization, subscription conversion, and trial-to-paid conversion.
- Built user segmentation, pricing and promotion strategies, win-back flows, A/B tests, and monetization dashboards.
- Continuously tracked trial, payment, renewal, cancellation, refund, LTV, RPD, and ROI.
15% → 24%
Monthly active trial conversion
7% → 11%
Paid conversion rate
25% → 10%
Next-month subscription cancellation
55 → 75
LTV
Project experience; see the case study for metric definitions and reporting context.
Services
Start with one concrete problem, or run a focused monetization sprint
One-time Monetization Consultation
For teams with a clear bottleneck that need fast diagnosis, priorities, and next actions.
Deep Monetization Audit
Review the full funnel, Paywall, trial, subscription, pricing, tracking, and experiment payback.
Ongoing Growth Advisory
Weekly experiment and data review to improve paid conversion, renewal, LTV, and ROI.
Best Fit
Best for products that already have users and revenue, but are stuck on monetization growth
For improving activation, first purchase, trial-to-paid conversion, and subscription renewal.
For Paywall, feature boundaries, package design, and pricing experiments.
For aligning channels, cohorts, LTV, and paid acquisition ROI under one measurement framework.
Start Here
Start with one deep conversation
From product funnel, subscription conversion, Paywall, pricing experiments to monetization data infrastructure, we clarify the key problems in one conversation.
meldream2020@163.com